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CIPHER

Performance Chemistry

Problem

Cleaning products all look the same... green, blue & safe to a fault. Cipher’s existing identity blended right in. For a brand created by expert formulators who understand what truly works, that meant its story & its science were getting lost on the shelf.

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Solution

We reimagined Cipher as a modern, science-led cleaning brand with personality. The refreshed identity breaks away from category clichés, using pink, yellow & cyan to reference pH, solutions & chemical reactions. The result is a system that’s bright, confident, & unmistakably different a visual representation of CLEAN that’s as smart as it is striking.

30+

SOCIAL MEDIA CONTENT

05

PACKAGES CREATED

3m

PROJECT TIMELINE

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ALL PROJECTS

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