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CIPHER

Performance Chemistry

Problem

Cleaning products all look the same... green, blue & safe to a fault. Cipher’s existing identity blended right in. For a brand created by expert formulators who understand what truly works, that meant its story & its science were getting lost on the shelf.

CIPHER Packaging Design
CIPHER Packaging Design

Solution

We reimagined Cipher as a modern, science-led cleaning brand with personality. The refreshed identity breaks away from category clichés, using pink, yellow & cyan to reference pH, solutions & chemical reactions. The result is a system that’s bright, confident, & unmistakably different a visual representation of CLEAN that’s as smart as it is striking.

30+

SOCIAL MEDIA CONTENT

05

PACKAGES CREATED

3m

PROJECT TIMELINE

CIPHER Logo Design
CIPHER Logo Design
CIPHER Packaging Design
CIPHER Brand Typeography
CIPHER Brand Colors
CIPHER Icon Design
CIPHER Packaging Design
CIPHER Packaging Design
CIPHER Brand Colors
CIPHER Packaging Design

ALL PROJECTS

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