ROBSONS
An iconic Legacy continues
Problem
Robsons came to us with a simple word mark that carried history, but not the heritage. As the brand evolved, its identity needed to reflect more than just a name; it had to capture decades of craftsmanship, a timeless aesthetic, and a renewed sense of direction.
Insights
Interiors are stories told through detail. Every line, texture, & motif adds to a larger narrative. Robsons’ design sensibility blends old-world English charm with modern sophistication. Its identity needed to do the same: something elegant, rooted, & enduring.
50+
SOCIAL MEDIA CONTENT
05
PROJECT SHOOTS
1y
PROJECT TIMELINE
Solution
We built a new mark that celebrates that balance. intricate yet controlled, ornamental yet contemporary. The emblem draws from vintage English motifs, reimagined in a refined palette of green and gold. The result is a brand identity that feels established yet current, one that honours Robsons’ legacy while setting the stage for its next chapter.
Brand Positioning
With Anna leading the next chapter, we positioned Robsons as a bridge between eras, carrying forward its heritage while introducing Anna’s signature blend of English vintage & modern design.
